Eaquals was represented at the English UK Annual Conference & AGM on 17th May 2018 in London by Lou McLaughlin, Executive Director. Eaquals and English UK attend each other’s conference as part of the MoU which they signed in 2017. This provides the opportunity to share knowledge, discuss developments in the sector and touch base with members of both associations.
The conference opened with the launch of the annual statistics report with expert analysis and Q&A with the report’s authors StudentMarketing. They looked at the trends that shaped 2017 and identified those that will impact on 2018.
This was then followed by a review of the year and English UK’s future strategy with Chief Executive Sarah Cooper. Sarah highlighted some of the achievements from 2017, which included the launch of the Quarterly Intelligence Cohort (QUIC) data scheme for English UK members, outlined the new format of the StudyWorld event which now acts as an opportunity to showcase the UK education industry and also confirmed that English UK had delivered more than 300 hours of training, many of which were successfully completed through webinars. As part of training, Sarah reported that the Diploma in ELT Management (DELTM) had extended to an adapted version run in China. Sarah had provided a taster session on this DELTM course at the recent Eaquals Annual Conference in Prague, accessed here.
The afternoon innovation workshop was led by Alastair Dryburgh who also led the keynote sessions on “Getting unstuck: finding and unlocking growth potential”. Alastair is a former finance director and writes columns for both Management Today and Forbes.com. He delivered a stimulating hands-on session exploring ideas designed to invigorate ELT businesses as well as outlining ideas taken from his own business background – providing those in attendance with plenty of food for thought.
The English UK conference was, as expected, stimulating and invigorating for all those in present.